Indigo Threads
藍・つむぐ

Weaving Japanese Craftsmanship & American Heritage

Headliner Exhibition for the 2019 National Cherry Blossom Festival

2019 Exhibit Design || Exhibition panel designs (+ fabric banners, window decal, burnt-wood panel displays, brochure, postcards, & instagram carousel ads) for the headliner exhibition and accompanying events (lectures, film series, workshops) of the 2019 National Cherry Blossom Festival.

Clients / Presented by || Japan Information & Culture Center, Embassy of Japan, Kurashiki City (Collaborator), JNTO (Collaborator), Ann Marie Moeller (Collaborator), & Gordon Heffner of Blue in Green SOHO (Collaborator); ANA (Sponsor); Aya Yano (Supporter) and Kaihara Denim (Supporter)

Primary Role || Designer & Art Direction
Secondary Role || Writer & Publicist


The Japan Information & Culture Center (JICC), Embassy of Japan, DC, is proud to present “Indigo Threads / 藍 • つむぐ: Weaving Japanese Craftsmanship & American Heritage,” an exhibition exploring the rich history of indigo dyed fabric and garments in Japan, including the current hype on Japanese denim and jeans. While the United States is undisputedly known to be the birthplace of blue jeans, traditional Japanese craftsmanship has helped resurrect the classical American blue jean in extraordinary ways in recent history. Visitors are invited to explore the question, “Why Japan?” through the eyes of the historian, manufacturer, marketer, consumer, and more. This three-month exhibition will also include a series of lectures, films, and workshops, held in collaboration with Kurashiki City.


exhibit fabric banners & panels 



 publicity materials



 A Story Through Jeans Making - Instagram Carousel Ad Sequence



Japan Blue - Instagram Carousel Ad Sequence


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